Holographic Storage Profile
Holographic Storage Ltd., a Delaware corporation and its subsidiaries (e4L) is engaged in the use of direct marketing of consumer products, primarily through direct response transactional television programming (also known as infomercials) and through wholesale/retail distribution and electronic commerce on a global basis. e4L manages all phases of direct marketing for the majority of its products in both the United States and international markets, which includes product selection and development, manufacturing by third parties, acquisition of television media, production and broadcast of programming, order processing and fulfillment, and customer service.
e4L is engaged in direct marketing of consumer products in the United States through its wholly-owned subsidiary, Quantum North America, Inc. (d/b/a e4L North America), which e4L acquired in 1986, and internationally through its wholly-owned subsidiaries: Quantum International Limited, which e4L acquired in 1991 (QIL); Quantum Prestige Limited (a combination of the former Quantum Far East, Ltd. and Prestige Marketing Limited), through which e4L operates in New Zealand and most Asian countries other than Japan (QPE); Quantum International (Japan) Company Limited, which e4L formed in June 1995 (QIJ); and Suzanne Paul Holdings Pty Limited which e4L acquired in July 1996 and which operates in Australia (SP).
Electronic Commerce and Membership Services
e4L has positioned itself, principally through the leverage of its global direct response and marketing infrastructure, to effectively execute a transition to a global consumer products and electronic commerce company. During fiscal year 1999, e4L launched a strategy of marketing its direct response television products and other products and services through the Internet.
Products
e4L markets consumer products in a variety of product categories, including diet and fitness, personal care and housewares. During fiscal year 2000, e4L offered over 100 products to consumers in one or more geographic markets.
History
The company was formerly known as National Media Corp.
